This is a continuation of the post, where you can find here. On this article, we’ll focus more on OffPage SEO or Link Building
techniques to market your Real Estate business. OffPage SEO. The
main goal of SEO or Search Engine Optimization is to make your website found
over millions of competitors out there. Search Engines such as Google is your
key to that. OffPage SEO is basically a strategy of getting links from other
web pages outside of your domain to your web pages. The higher the number of
authoritative sites with relevant content that links to you, the bigger the
chances is that you’ll get prioritized on Google’s database.
Here are popular link building schemes in the real estate
industry: Content Marketing. Content is no
longer limited to texts and articles. Video and image contents are now in.
Create viral how to videos on Youtube, or know-how infographics shareable
to Pinterest and to the web. You may still use articles but be mindful to